What are the trends inspiring lifestyle and human habitat consumers, and how do these trends affect projects in the interiors and human habitat space? We here at Connections by Finsa believe the five themes highlighted below answer these questions:
Craftsmanship, exclusivity, and sustainability
We already hinted at this trend in our post about neo-craftsmanship: the touch of exclusivity that traditional crafts provide gives such products an air of authenticity and sets them apart, even when they are mass-produced. Sustainability is closely linked to this concept, with the use of local materials whenever possible and processes that favour the circularity of the objects.
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Frugality and minimalism
Ostentation is officially out. In the words of fashion designer Karl Lagerfeld, “luxury must be elegant and understated or it is not luxury“. These are the maxims of a minimalist style characterised by technological elements that have been incorporated in a light and meaningful way, a type of ‘soft tech’.
Luxennials: luxury for all ages
While we are on the topic of luxury, younger generations (i.e., millennials and centennials) are discovering it through lifestyle brands that have responded to this trend with ideas like Fendace, the coming together of Fendi and Versace which appeals to completely different demographics than the brands do on their own. This version of luxury is also influenced by environmental concerns, gender equality, and responsible consumption.
Extreme experiences
More than ever, products are being attached to physical experiences related to the values with which the brand or space in question is associated. Nike Rise stores offering personalised tours and Vans shops being turned into skateparks are a few examples of this trend.
Smart creativity
We are seeing all kinds of colours, textures, reliefs, and rough surfaces crop up, too. It’s smart creativity meets the precepts of the New Bauhaus: a combination of geometrical shapes and vibrant tones where modularity enhances the ingenuity and personality of the object or space.
