The pop-up concept constantly shows us that everything can be translated into habitat. In a textile business or in dark stores we can see it clearly, but what if we ask you to imagine a retail space for Netflix or LEGO – without being a toy store? Let us surprise you once again with these two examples that give a new twist to the way of reinventing a business.

Combining two passions: burgers and construction

Brick Burger is a restaurant located in the Philippines that in recent years has made pop-up activations (the most recent in San Diego and Sydney). In addition to the colorful burgers whose bread resembles LEGO blocks, the interior design is designed as if we were entering this universe of construction games: not only does the furniture evoke gamification, it also has an area to enjoy LEGO (without getting your hands dirty).

 

Netflix: the immersive experience made retail

“The goal is to immerse fanatic people in the world of Netflix, and we are already thinking about how to take this to the next level”, said Josh Simon, vice president of consumer products for the company. The first forays into physical places were made with another pop-up restaurant in California during 2023. At Netflix Bites you could try dishes from chefs who participated in programs aired on the platform.

 

By 2025, the audiovisual subscription service will come off the screens again with a more ambitious proposal and will open the doors of its first Netflix Houses in the main cities of the world. It is a whole transmedia experience that will be themed according to the series or movie of the moment to offer dinners, shows and merchandise.

 

What do you think of these ways of diversifying business through the opening of retail spaces? Tell us your impressions on social networks using the hashtag #ConnectionsByFinsa to connect with architecture and interior design professionals.