The retail space must be more than a showcase; it has to enhance the experience beyond merely purchasing a product. In this post, we highlight three case studies that illustrate a connection between people, fitness, and wellness, which we hope will inspire you in executing your next projects.
Wear it to go: store and gym
H&M launched its sportswear collection by transforming its Williamsburg (New York) store into Move Studio, a gym offering free classes in yoga, Pilates, and HIIT, along with a wellness guide. Without a doubt, the best way to test new products.
Wellness products and beverages
Sesén Room offers wellness-based solutions, both in physical format and online. In their stores, they provide a fitness environment where they serve functional beverages like coffees and shakes with hydrolyzed collagen without sweeteners or additives. It is a minimalist-style healthy bar designed to expand the brand experience.
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Holistic wellness physically and online
Nike Well Collective went a step beyond H&M’s strategy, focusing on body and mind care in their stores. This initiative, incorporated into both physical spaces and virtually through an app, is based on five pillars that view fitness holistically, including movement, mindfulness, nutrition, rest, and connection.
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These three case studies demonstrate how retail can evolve into comprehensive wellness spaces, where interior design plays a crucial role in creating enriching and transformative experiences for customers.
