Decorating spaces with sustainability in mind is essential if you want to remain competitive in today’s market. As branding specialist Gil Bones told us, working to achieve this goal is, or should be, a given for all brands. We analysed these two concepts, both of which are helping architecture and interior design contribute to achieving the Sustainable Development Goals.
Sustainability: part of a brand’s DNA
“I think that, for manufacturers, the demand for sustainability just keeps getting bigger”, says Eva Prego, an interior designer and co-founder of Stone Designs. She believes that, in order to maintain one’s place in the market right now, “it’s essential to keep this concept in mind while we work, and it must form part of a company’s DNA”. Prego also says that sustainability has gone from being just “a marketing tool” to an essential part of any project.
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Durability: a promise to the client
Prego also sees durability as an important concept in 2021. The expert believes that it’s something the consumer is thinking more about when they are buying something because “quality is more important than price”.
Durability is also taking on more significance in the design world, where new trends like 3D printing are having an impact and offering added value. Carlos Crespi, Project Manager at ItFabricación and an expert in 3D printing, says that “in the future, we will be talking about products that were able to reuse several kilos of plastic to make a durable object that has high added value”.
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In the end, it’s up to the consumer to ask questions about durability or repairability. Orlando Cotado, from the strategic interior design studio Iván Cotado, explains that, “when that starts to happen, companies will see it as value added”.
Nevertheless, he believes that “even though this has been a trend for a long time, we haven’t reached that point yet, because in Spain, living sustainably is more expensive than living in an unsustainable way”. Cotado says that “being responsible needs to be worth it financially speaking because [achieving] awareness and a culture of sustainability means being in it for the long haul”.
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Are these concepts being applied in your studio or profession? Tell us all about it on social media using #ConnectionsByFinsa.
