If your favourite sneakers are worn out, let your friend B.I.L.L. fix them up by customizing them the way you like with just a few on-screen parameters. B.I.L.L. is not a person, he is the Bot Initiated Longevity Lab that the sports company Nike launched to extend the life of its products, also allowing materials to be reused before they become waste after having extended their lifespan.

This is one of the initiatives we want to highlight for its work to help close the loop and promote the circular economy from start to finish: from the beginning of the production process to the end, avoiding the generation of waste.

These best practices can be produced with physical elements, but also in the cloud. We are not talking about looking at the sky, but about digital technologies that facilitate circularity, such as Teixo and Zero, two specialized software solutions offering, on the one hand, a specific program for waste managers, agents, and traders, and on the other, a digital platform for multinational companies that want to manage their entire value chain, measuring the traceability of their waste.

We come down from the clouds to put our feet back on the ground. In forests, specifically, because Finsa has created two brands to continue caring for everything from the seeds of the trees to the reuse of the wood. Veta and Evolta, respectively, deal with the entire life cycle of the forest -planning, planting, pruning, clearing, thinning, felling, transport or management of already consolidated tree stands- and the processing and transformation of wood and lignocellulosic, industrial, urban and agroforestry materials, targeting both manufacturers, recyclers and transporters.

As you can see, it doesn’t matter whether we’re talking about a physical or digital format: forests, sneakers, or cloud technology all participate in the circular economy through these unique initiatives. How are you going to enhance it in your next projects?